ABOUT US

OUR GOAL

to achieve exceptional levels of customer satisfaction one product at a time

Willy’s Salsa seeks to achieve this goal by:

  • Providing a fresh product in a clean, approved facility staffed by qualified food service professionals.
  • Employing local workers, thereby boosting the local economy, and supporting local organizations and schools.
  • Providing products of superior value and quality that best meets the need for our customers.
  • Promising to fulfill every commitment made to a customer.
  • Building a high level of quality and performance into everything we do so that we will gain the respect of our customers.
  • Partnering with food distributors and brokers to ensure prompt, fresh deliveries.

Willy’s is committed to giving each customer excellent products that encourage loyalty. This high standard has built Willy’s from a dream to supplying stores in 50 states and made it one of the most promising wholesale providers of quality salsa in the nation.

OUR HISTORY

EVER WONDER HOW WILLY'S STARTED OUT?

March

2003

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Willy’s Inc. is incorporated


2006

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Dennis our founder quits his job and begins making Willy’s Fresh Salsa full time
Original flavors are Mild, Medium and Hot

August

2008

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Two new flavors are added: Sweet ‘N Spicy and Sweet ‘N Mild

July

2009

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Just Peachy is added as a new flavor

October

2009

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Black Bean ‘N Corn joins the set as the newest flavor

October

2015

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Willy’s Inc. moves from the cooperative kitchen to its own facility

February

2016

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Willy’s expands to the entire building

January

2018

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Willy’s Inc. earns the BRC certification in food safety

February

2018

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Willy’s expands its cold storage capacity

April

2018

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New processing equipment arrives for installation

October

2018

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Willy’s new high speed packaging line is installed

January

2019

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Willy’s continues its BRC certification in food safety

July

2019

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Willy’s makes the Inc. 5000 fastest growing private company list for the first time

January

2020

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Willy’s completes its first U.S. Military audit and officially becomes a certified food supplier to the United States Military.

July

2021

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Willy’s makes the Inc. 5000 fastest growing private company list for the second time

June

2021

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Willy’s Fresh Salsa introduces the world to its newest product – Guacamole

August

2021

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Willy’s founder retires

June

2022

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Willy’s Inc. makes the top 100 fastest growing Veteran owned/operated company list

OUR PROCESS

Making Willy’s Salsa is a simple process

All of our ingredients are weighed, blended then distributed into containers. That’s it! And like our process, our recipe is also simple. We use real ingredients, fresh from our suppliers, including real cilantro (not a mix of parsley and cilantro flavor, like other sauces).

Once the sauces are ready, they’re packed into boxes, then moved to inventory for shipping. We like to keep everything simple, so that you get that fresh, home-made feel from every serving of our salsa.