OUR GOAL
to achieve exceptional levels of customer satisfaction one product at a time
Willy’s Salsa seeks to achieve this goal by:
- Providing a fresh product in a clean, approved facility staffed by qualified food service professionals.
- Employing local workers, thereby boosting the local economy, and supporting local organizations and schools.
- Providing products of superior value and quality that best meets the need for our customers.
- Promising to fulfill every commitment made to a customer.
- Building a high level of quality and performance into everything we do so that we will gain the respect of our customers.
- Partnering with food distributors and brokers to ensure prompt, fresh deliveries.
Willy’s is committed to giving each customer excellent products that encourage loyalty. This high standard has built Willy’s from a dream to supplying stores in 50 states and made it one of the most promising wholesale providers of quality salsa in the nation.
OUR HISTORY
EVER WONDER HOW WILLY'S STARTED OUT?
March
2003
Willy’s Inc. is incorporated
2006
Dennis our founder quits his job and begins making Willy’s Fresh Salsa full time
Original flavors are Mild, Medium and Hot
August
2008
Two new flavors are added: Sweet ‘N Spicy and Sweet ‘N Mild
July
2009
Just Peachy is added as a new flavor
October
2009
Black Bean ‘N Corn joins the set as the newest flavor
October
2015
Willy’s Inc. moves from the cooperative kitchen to its own facility
February
2016
Willy’s expands to the entire building
January
2018
Willy’s Inc. earns the BRC certification in food safety
February
2018
Willy’s expands its cold storage capacity
April
2018
New processing equipment arrives for installation
October
2018
Willy’s new high speed packaging line is installed
January
2019
Willy’s continues its BRC certification in food safety
July
2019
Willy’s makes the Inc. 5000 fastest growing private company list for the first time
January
2020
Willy’s completes its first U.S. Military audit and officially becomes a certified food supplier to the United States Military.
July
2021
Willy’s makes the Inc. 5000 fastest growing private company list for the second time
June
2021
Willy’s Fresh Salsa introduces the world to its newest product – Guacamole
August
2021
Willy’s founder retires
June
2022
Willy’s Inc. makes the top 100 fastest growing Veteran owned/operated company list
OUR PROCESS
Making Willy’s Salsa is a simple process
All of our ingredients are weighed, blended then distributed into containers. That’s it! And like our process, our recipe is also simple. We use real ingredients, fresh from our suppliers, including real cilantro (not a mix of parsley and cilantro flavor, like other sauces). Once the sauces are ready, they’re packed into boxes, then moved to inventory for shipping. We like to keep everything simple, so that you get that fresh, home-made feel from every serving of our salsa.
